"The She is Indigenous campaign is raising awareness about the strengths and diversity of First Nations, Inuit and Métis women in Ontario and the rest of Canada.

The campaign is the outcome of a series of discussions with national and provincial Indigenous advisory groups concerned with and working towards reducing violence against Indigenous women and girls. The expertise and guidance they provided was to hear and share the voices of Indigenous women and to challenge the negative stereotypes that many non-Indigenous Canadians hold about Indigenous women.

The result is She is Indigenous, a strengths-based campaign that honours the everyday contributions of Indigenous women across the province and country and provides resources to educate non-Indigenous Canadians about First Nations, Inuit, and Métis history and culture.

With funding from the Province of Ontario, the campaign is being led by Les Femmes Michif Otipemisiwak (LFMO), the national organization representing Métis women, and supported by numerous national and Ontario-based Indigenous organizations."

We worked with LFMO and Spruce Creative to film and share the stories of 9 indigineous women across Canada.